1.0Livework - Englishhttps://liveworkstudio.comchelseahttps://liveworkstudio.com/author/chelsea/Customer behaviour - Liveworkrich600338<blockquote class="wp-embedded-content" data-secret="9sjtceR4RA"><a href="https://liveworkstudio.com/insight/customer-behaviour/">Customer behaviour</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://liveworkstudio.com/insight/customer-behaviour/embed/#?secret=9sjtceR4RA" width="600" height="338" title="“Customer behaviour” — Livework - English" data-secret="9sjtceR4RA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://liveworkstudio.com/wp-content/uploads/2023/07/retail_-img_3766-1.jpg500333Customers who pay are different from users who directly experience your products or services. The two groups have different motivations, needs, expectations and pain points. Therefore, in order to serve them well, you need strategies that emphasise either the customer or user perspective, depending on the product nature and the phase in the customer lifecycle.